Advertisements for luxury goods should be seductive. The industry’s whole existence is based on luring consumers to pay high prices for the dream promised by a luxury product, whether status, beauty or the excitement of owning something crafted by hand in our AI age.

So how can that be reconciled with the increasingly bland, uncreative, one-size-fits-all advertisements being pumped out by the world’s luxury brands? The internet has forced brands to churn out ads at dizzying warp speed, and in turn they are relying on a coterie of art directors, stylists and photographers who are considered safe at a perilous time. What they create is a monotonous standardization of ads that risks putting off consumers altogether. Putting it bluntly, these new-look fashion ads are getting boring.

NEW ERA: TRADE WARS AND THE BATTLE FOR RESOURCES
In the past decade, fashion and luxury brands have invested a lot of time and money to help preserve the environment and minimize waste and pollution. Some projects have made a difference, while others have allowed brands simply to tick the “sustainability” box. However,it seems difficult to talk only about the preservation of the environment when Europe’s security is at stake and the bloc is rushing to rearm itself to secure its borders. U.S. President Donald Trump is threatening the global economy with the introduction of tariffs on goods coming from many countries and regions including Europe. What impact will it have on the fashion and luxury industry? We have lined up incredible speakers to discuss all of these topics.