Christophe Lemaire, the former Lacoste and Hermès designer who’s dedicated himself to building his own brand for the past decade, has just sacked his CEO Laetitia Mergui. Her abrupt departure comes as the brand is having to reassess its strategy and sort out its customer service and quality issues after several years of strong growth. The journey of Lemaire’s company resembles that of Jacquemus. The French brand is also led by a founder who’s had a hard time giving up power and hiring the right people to steer it through a rapid growth phase.
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