Miss Tweed

Miss Tweed:
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Top Stories

Owl Vision

Louis Vuitton plays it safe with Murakami

Fabio Becheri

24 April 2025

Louis Vuitton’s collaboration with Japanese artist Takashi Murakami launched on Jan. 1 has been a commercial success but it was not enough to boost the sales of LVMH’s biggest brand. Last week, the French luxury group reported a 5 percent drop in first-quarter fashion and leather goods sales - its worst performance in recent history.

Fashion

Consumers have yet to adopt the new Valentino

Astrid Wendlandt

20 April 2025

Valentino this week unveiled yet another strong and quirky pre-fall ad campaign. Shot and directed by photographer Glen Luchford, it presents models doing random things such as playing with a yo-yo and riding a horse in front of a 1960s-looking ice cream parlor. The campaign and collection are consistent with the vision designer Alessandro Michele has developed for Valentino since he took the creative reins a year ago.

The problem is that consumers are not yet buying it, retailers and industry sources say. Miss Tweed explains why.

Weekly Highlights

HERMÈS VS LVMH: ONE BRAND WORTH MORE THAN 80 TOGETHER

Hermès this week became the world’s most valuable luxury brand when its market capitalisation surpassed that of the behemoth LVMH. One brand, Hermès, was briefly worth more than LVMH’s more than 80 brands together. This development speaks volumes about the fact that Hermès is regarded by consumers as the industry’s only true luxury brand, while many of LVMH’s brands describe themselves as luxury but their value for money, exclusivity and timelessness do not match those of Hermès. The French brand, founded in 1837, is known for its hard-to-find Kelly and Birkin handbags, which fetch more than €9,000.

Recent Publications

Watches

What are the latest trends in watchmaking? Color, vintage and smaller dials

Astrid Wendlandt

13 April 2025

GENEVA - Demand for big, well-established luxury watch brands may be in the doldrums except for Rolex, Patek Philippe and Audemars Piguet (AP), but appetite for small, authentic and artisanal brands has never been higher, executives said at the annual fair Watches and Wonders.

Fashion

How did fashion ads get so boring?

Fabio Becheri

30 March 2025

Advertisements for luxury goods should be seductive. The industry’s whole existence is based on luring consumers to pay high prices for the dream promised by a luxury product, whether status, beauty or the excitement of owning something crafted by hand in our AI age.

Strategy

Dolce & Gabbana may need to borrow money as it bets big on beauty

Astrid Wendlandt and Fabio Becheri

23 March 2025

Dolce & Gabbana is one of the least profitable of Italy’s big independent luxury brands. That’s no surprise considering how much it spends on celebrities, lavish events and building up its beauty business, for which it harbors big ambitions.

Watches Exclusive

Richemont watch division boss Emmanuel Perrin moves to Panerai

Astrid Wendlandt

17 March 2025

Emmanuel Perrin, head of the Specialist Watchmakers division, is becoming CEO of Panerai, Richemont announced on Tuesday, confirming Miss Tweed’s report on Monday. The move raises questions about the existence and function of the Specialist Watchmakers division, since it will no longer have a chief and its executives have been moved to other positions, industry sources said.

Fashion

Gucci’s choice of Demna raises eyebrows

Astrid Wendlandt

16 March 2025

The appointment of Demna Gvasalia as Gucci’s new creative director on Thursday took the market by surprise and raised more questions than it answered about Kering’s strategy. It also heightened speculation about the Belgian designer Pieter Mulier leaving Richemont’s Alaïa to succeed the Georgia-born designer at Balenciaga.

Cosmetics

The Estée group may need to do more than cut costs

Astrid Wendlandt

9 March 2025

The Estée Lauder Companies is sailing through choppy waters. The new CEO of the U.S. beauty giant Stéphane de La Faverie is not bringing in a fresh perspective as he was the group’s No. 2 for many years. Neither are most of the company’s highly paid executives who have been in their jobs for many years and just been given more responsibilities.

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