Stories on fashion and luxury you won't read elsewhere

“Proud to be Chinese” powers new designers from the Middle Kingdom

By Julie El Ghouzzi
02/08/20
“Proud to be Chinese” powers a new generation of designers from the Middle Kingdom
Dior, Saint Laurent and Louis Vuitton help remind the world that France exists. Big luxury brands, whether French, Italian, British or American, like to play the role of ambassador of their home country. Ralph Lauren sells dreams about the elegance of great American ranches. Dolce & Gabbana promotes Sicily and its playful buxom Madonnas. Saint Laurent celebrates the independent and free-spirited femme fatale. But what do Chinese fashion brands coming to Europe and the United States sell? What is the ideal they want to promote, and can it make Western consumers dream?

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Comment l’industrie du luxe et de la mode, quasi-inexistante il y a quarante ans, est devenue une puissance mondiale ? Dans cette anthropologie du glamour, la journaliste Astrid Wendlandt épingle ses super-héros et analyse ses contradictions.

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Author and journalist Astrid Wendlandt conducted a four-year investigation vinto the secretive world of fashion and luxury involving hundreds of interviews with top executives and designers.

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A Year In the News 2020-2021

This book is a compilation of Miss Tweed’s stories during its first year. The digital revolution, the closely guarded secrets of LVMH, Richemont and Kering and the future of watchmaking are among the many topics Miss Tweed covered between the summer of 2020 and the summer of 2021.

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