Pieter Mulier a porté Alaïa vers des nouveaux sommets. Ses sacs Teckel et ses ballerines se vendent comme des petits pains et sont copiés par de nombreuses marques concurrentes. Arrivé dans la maison française en 2021, le créateur belge a restauré son image et son autorité. Il l’a quittée il y a quelques mois et a rejoint Versace début juillet. Le groupe Prada, propriétaire de Versace, a annoncé jeudi qu’il présenterait sa vision début 2027.
Alaïa est la plus grande réussite du groupe de luxe suisse Richemont dans la mode. Il n’a pas réussi à retenir son créateur et ce dernier n’a pas résisté à l’appel de son ancien mentor, Raf Simons, devenu codirecteur artistique de Prada.
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