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AP Series: 2-Who will lead the luxury watchmaker into the next decade ?

By Astrid Wendlandt
16 October 2022
Audemars Piguet CEO
Audemars Piguet’s charismatic CEO François-Henry Bennahmias is due to leave some time towards the end of next year. His shoes will be pretty big to fill. The French entrepreneur has strongly imprinted his personality and modus operandi on the luxury watchmaker after more than a decade at its helm. Whoever comes after him will usher in a different era and management style. Bennahmias will be remembered as one of the only watch CEOs who publicly thanked suppliers and partners, those who traditionally remain in the shadow, for their contribution to Audemars Piguet’s success. Bennahmias is a natural-born leader who needs little sleep and excels at getting the best out of people. Thanks to him, the company is a well-oiled machine. Whoever replaces him will have less of a say about its strategy, several sources close to Audemars Piguet (AP) predict.

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