Audemars Piguet is entering the thriving second-hand market by launching its own certified pre-owned (CPO) program by the end of 2023, CEO François-Henry Bennahmias announced at a luxury recruitment conference in Paris this week. The initiative makes Audemars Piguet (AP) the second major luxury watch brand to invest in the pre-loved market after industry leader Rolex took the industry by surprise in December by announcing the roll-out of its own CPO initiative.
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