Louis Vuitton ne vend pas seulement des sacs à main mais aussi « de la culture », a insisté Bernard Arnault au début de l’année. C’est une marque mondiale, une des entreprises les plus rentables de France mais aussi un véritable mécène, a ajouté le patron de LVMH en présentant les résultats annuels du groupe.
La Fondation Louis Vuitton, dessinée par l’architecte Frank Gehry et installée dans le bois de Boulogne, à Paris, est un gigantesque musée. Et si l’art ne suffisait pas, le fabricant de sacs à 4 000 euros dirige également les Éditions Louis Vuitton. Fondée au milieu des années 1990, cette maison d’édition a produit de nombreux best-sellers et génère un chiffre d’affaires de plus de 5 millions d’euros.
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