Christophe Lemaire, l’ex-créateur de Lacoste et Hermès qui se consacre au développement de sa propre maison depuis dix ans, vient de mettre à pied sa directrice générale, Laetitia Mergui. Après des années de forte croissance, la maison doit réévaluer sa stratégie, améliorer la qualité de ses produits et de son service client.
À bien des égards, Lemaire ressemble à Jacquemus : une maison française qui a grandi rapidement et dont le designer-fondateur a du mal à passer la main, à recruter les bons talents pour accompagner sa croissance. Jacquemus a souffert elle aussi de plaintes de clients sur la qualité de ses produits.
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