Stories on fashion and luxury you won't read elsewhere

Coperni seeks path to stardom, AMI and Jacquemus fight for top spot

By Astrid Wendlandt
23/10/22
Coperni's spray-on dress
Everyone has heard about the spray-on dress. Supermodel Bella Hadid appears half-naked on stage, her hands covering her breasts. Two men in black gently spray her body with a white substance that solidifies into a dress. A woman moves forward and slits it up to mid-thigh. The video goes viral. The bold stunt pays off and the young fashion brand Coperni becomes a global celebrity overnight. In terms of visibility, Coperni’s show beat megabrands with much deeper pockets. According to the data analysis firm Launchmetrics, Coperni’s spray-on dress generated $26.3 million in media impact value, as much as the announcement last month that Rihanna would perform at the coveted U.S. Super Bowl half-time show in February.

Miss Tweed's Boutique

A Year In the News 2021-2022

A Year in the News 2021-2022 is a compilation of Miss Tweed's stories published online during its second year. Like the first yearbook, it is a limited edition. Hence, it is a collector's item. It is designed to celebrate the work of illustrator Claire Laude. Each illustration runs next to the first two paragraph of the story.

25 €

A Year In the News 2020-2021

This book is a compilation of Miss Tweed’s stories during its first year. The digital revolution, the closely guarded secrets of LVMH, Richemont and Kering and the future of watchmaking are among the many topics Miss Tweed covered between the summer of 2020 and the summer of 2021.

25 €

How Luxury Conquered the World

Author and journalist Astrid Wendlandt conducted a four-year investigation vinto the secretive world of fashion and luxury involving hundreds of interviews with top executives and designers.

25 €

Le Luxe à la conquête du monde

Comment l’industrie du luxe et de la mode, quasi-inexistante il y a quarante ans, est devenue une puissance mondiale ? Dans cette anthropologie du glamour, la journaliste Astrid Wendlandt épingle ses super-héros et analyse ses contradictions.

22 €