Stories on fashion and luxury you won't read elsewhere

Courage and esprit de corps: key for success in luxury leadership

By Astrid Wendlandt
Audemars Piguet, one of the world’s biggest watch brands, is set to appoint as its new CEO a Swiss woman from outside the horological industry, industry sources have said. Her identity is not yet known. The watchmaker has declined to comment on such details regarding her profile. However, if confirmed, her nomination would mean that Audemars Piguet’s family owners thought her ability to lead and build the brand further was more important than watchmaking expertise and experience. Audemars Piguet is not alone. Many head-hunters and human resources directors believe that hiring from outside the industry can bring fresh ideas and energy, luxury executives said at Miss Tweed’s Luxury at the Summit conference on leadership in Val d’Isère, the French Alps, held in early April.

Miss Tweed's Boutique

A Year In the News 2021-2022

A Year in the News 2021-2022 is a compilation of Miss Tweed's stories published online during its second year. Like the first yearbook, it is a limited edition. Hence, it is a collector's item. It is designed to celebrate the work of illustrator Claire Laude. Each illustration runs next to the first two paragraph of the story.

25 €

A Year In the News 2020-2021

This book is a compilation of Miss Tweed’s stories during its first year. The digital revolution, the closely guarded secrets of LVMH, Richemont and Kering and the future of watchmaking are among the many topics Miss Tweed covered between the summer of 2020 and the summer of 2021.

25 €

How Luxury Conquered the World

Author and journalist Astrid Wendlandt conducted a four-year investigation into the secretive world of fashion and luxury involving hundreds of interviews with top executives and designers.

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Le Luxe à la conquête du monde

Comment l’industrie du luxe et de la mode, quasi-inexistante il y a quarante ans, est devenue une puissance mondiale ? Dans cette anthropologie du glamour, la journaliste Astrid Wendlandt épingle ses super-héros et analyse ses contradictions.

22 €