LVMH was the first major luxury group to publish third-quarter sales this week that revealed a stronger than expected recovery, helped by a rebound in China and a jump in online sales that helped offset low footfall in boutiques.
With hardly anyone shopping on London’s Bond Street, New York’s Madison Avenue or Paris’s rue Saint Honoré this year because of the COVID-19 pandemic and travel restrictions, a significant chunk of luxury and fashion sales has moved online. And brands are starting to understand that talking to a human being, especially during this never-ending social distancing period, is a luxury.
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