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Digital Luxury: 1-Richemont’s YNAP adventure

By Astrid Wendlandt
11/10/20
Digital Luxury – Episode One: Richemont’s YNAP adventure
YOOX-NET-A-PORTER (YNAP) is one of the reasons why industry giant LVMH may not want to buy Richemont if its marriage to Tiffany & Co collapses and it walks away without too much damage to its reputation and finances. There has been speculation that LVMH’s boss Bernard Arnault may now be more interested in Richemont’s Cartier and Van Cleef & Arpels than Tiffany. But Arnault would be less keen on acquiring Richemont’s loss-making YNAP and fashion brand Chloé -- currently seeking a new designer -- and watchmakers like Baume & Mercier and Roger Dubuis that are also losing money. YNAP has become a “black box” investors say. Information about YNAP has been scarce since it was delisted in 2018, following its acquisition by Richemont. Miss Tweed has been investigating what is going on and the challenges YNAP and Richemont face long-term.

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