Stories on fashion and luxury you won't read elsewhere

Dior grabs market share from Gucci - but for how long?

By Astrid Wendlandt
Dior grabs market share from Gucci - but for how long?
Dior, the iconic French luxury brand, is on fire. It has leapfrogged rival heavyweight Gucci in key areas - growth, brand visibility and desirability. When LVMH, Dior’s parent, publishes third-quarter sales figures on Oct. 12, analysts expect Dior to reveal stellar figures. But when Gucci’s parent company, Kering, publishes its own third-quarter sales figures a week later analysts expect the Italian brand to reveal much less impressive growth figures than Dior. Why? Miss Tweed found some answers.

Miss Tweed's Boutique

Le Luxe à la conquête du monde

Comment l’industrie du luxe et de la mode, quasi-inexistante il y a quarante ans, est devenue une puissance mondiale ? Dans cette anthropologie du glamour, la journaliste Astrid Wendlandt épingle ses super-héros et analyse ses contradictions.

22 €

How Luxury Conquered the world

Author and journalist Astrid Wendlandt conducted a four-year investigation vinto the secretive world of fashion and luxury involving hundreds of interviews with top executives and designers.

25 €

A Year In the News 2020-2021

This book is a compilation of Miss Tweed’s stories during its first year. The digital revolution, the closely guarded secrets of LVMH, Richemont and Kering and the future of watchmaking are among the many topics Miss Tweed covered between the summer of 2020 and the summer of 2021.

25 €