En cette période de ralentissement économique, les femmes aisées craquent plus volontiers pour un bijou d’une grande maison que pour un sac hors de prix ou une robe. Dans le luxe, la joaillerie est l’un des segments en plus forte croissance actuellement. Un collier ou un bracelet sont des symboles de réussite sociale que les femmes s’offrent elles-mêmes de plus en plus et ont envie de transmettre à leur fille ou leur petite-fille. Le secteur de l’horlogerie étant à la peine, investir dans la joaillerie est malin. Le groupe suisse Richemont, propriétaire de Cartier, et Watches of Switzerland Group (WoSG), le plus grand détaillant britannique de montres Rolex et Omega, l'ont bien compris.
Cette semaine, ils ont tous les deux annoncé l’acquisition d’un joaillier italien. Richemont s’est offert le Milanais Vhernier, et WoSG la filiale américaine de Roberto Coin, un joaillier peu connu en Europe mais populaire en Amérique du Nord.
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