LVMH boss Bernard Arnault said earlier this year that Louis Vuitton does not just sell handbags, it “sells culture”. On top of being a megabrand and one of France’s most profitable companies, Louis Vuitton should be seen as a bona fide patron of the arts, he made clear at the annual results.
The Louis Vuitton Foundation outside Paris is a gigantic museum designed by architect Frank Gehry. If art were not enough, the maker of €4,000 handbags also runs Éditions Louis Vuitton. Founded in the mid-1990s, this fully fledged publishing house has had a number of bestsellers and generates more than €5 million in annual sales.
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