Advertisements for luxury goods should be seductive. The industry’s whole existence is based on luring consumers to pay high prices for the dream promised by a luxury product, whether status, beauty or the excitement of owning something crafted by hand in our AI age. So how can that be reconciled with the increasingly bland, uncreative, one-size-fits-all advertisements being pumped out by the world’s luxury brands? The internet has forced brands to churn out ads at dizzying warp speed, and in turn they are relying on a coterie of art directors, stylists and photographers who are considered safe at a perilous time. What they create is a monotonous standardization of ads that risks putting off consumers altogether. Putting it bluntly, these new-look fashion ads are getting boring.