Avec sa campagne « It's Always Burberry Weather », la célèbre maison britannique change de cap. Oubliée sa pénible transformation en maison de luxe, les publicités lancées le mois dernier se focalisent sur les vêtements d'extérieur et ne font plus référence à ses défilés de mode. Burberry célèbre son héritage britannique et son univers : des vêtements qui protègent de la pluie et du vent. Ce revirement est-il compatible avec le maintien de Daniel Lee à la direction de la création ?
Cette campagne offre un avant-goût de la stratégie que le nouveau directeur général, Joshua Schulman, détaillera lors de la présentation des résultats semestriels de Burberry, le 14 novembre.
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