Après une décennie dans la tourmente, l’iconique maison parisienne compte revenir sur le devant de la scène. Connue pour ses robes pull-over rayées, Sonia Rykiel a déposé le bilan en 2019, ses riches propriétaires asiatiques n’étant pas parvenus à la relancer. Leurs successeurs français ont eux aussi échoué. Mais il y a du changement dans l'air.
Des nouveaux propriétaires et un nouveau patron, qui a passé plus de 20 ans chez Hermès, sont désormais aux commandes et ils sont convaincus que l’esprit Rykiel - libérer les femmes pour qu'elles vivent mieux – est toujours d’actualité.
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