Burberry’s outerwear campaign, “It’s Always Burberry Weather,” launched last month, marks a clear change in direction. The British brand known for its trademark check went straight back to its heritage and eliminated references to its catwalk collections. The focus now is on outerwear and no longer on fashion. Such a tectonic shift raises the question of how long designer Daniel Lee, in place since 2022, is going to stay at the brand’s creative helm.
The new campaign gives a hint of what to expect when Burberry’s new CEO Joshua Schulman gives details about his strategy for the brand when it publishes its half-year results on November 14.
This article is for subscribers only
True journalism, like goldsmithing and embroidery, relies on expertise.
Miss Tweed only focuses on proprietary information and analysis. By subscribing, you support a team of journalists who work only for you. Our mission is to bring you reliable and accurate information on the luxury and fashion industry which, in 40 years, has become one of the pillars of the global economy.
Subscribe
Login
A Year in the News 2022-2023 is a compilation of Miss Tweed's stories published during its third year. Like the second yearbook, it is a limited edition. Hence, it is a collector's item. It's designed to celebrate the work of illustrator Claire Laude. Each illustration runs next to the first two paragraphs of the story. It does not contain the entire story.
25 €
A Year in the News 2021-2022 is a compilation of Miss Tweed's stories published online during its second year. Like the first yearbook, it is a limited edition. Hence, it is a collector's item. It is designed to celebrate the work of illustrator Claire Laude. Each illustration runs next to the first two paragraph of the story. It does not contain the entire story.
25 €
This book is a compilation of Miss Tweed’s stories during its first year. The digital revolution, the closely guarded secrets of LVMH, Richemont and Kering and the future of watchmaking are among the many topics Miss Tweed covered between the summer of 2020 and the summer of 2021. It does not contain the entire story.
25 €
Author and journalist Astrid Wendlandt conducted a four-year investigation into the
secretive world of fashion and luxury involving hundreds of interviews with top executives and
designers.
25 €
Comment l’industrie du luxe et de la mode, quasi-inexistante il y a quarante ans, est
devenue une puissance mondiale ? Dans cette anthropologie du glamour, la journaliste Astrid Wendlandt
épingle ses super-héros et analyse ses contradictions.
22 €
