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Le nouveau Valentino réussit son lancement

By Fabio Becheri
11 October 2024
La nouvelle campagne de Valentino

La nouvelle campagne de Valentino

Miss Tweed inaugure aujourd’hui « L’œil de la chouette », une chronique de Fabio Becheri sur le marketing, la stratégie et les nouvelles collections des maisons de mode et de luxe. Fabio Becheri a dirigé l'image et les relations presse de Gucci, où il a passé 19 ans. Depuis son départ en 2017, il a conseillé de nombreuses autres grandes maisons, dont Ferragamo. Le Valentino façon Alessandro Michele démarre en trombe. La maison italienne a lancé sa première campagne publicitaire il y a quelques jours, une semaine après son défilé printemps-été 2025 organisé le 29 septembre, à Paris. Elle met en scène la collection Avant Les Débuts présentée en juin – soit trois mois seulement après la nomination du créateur –, qui arrivera dans les boutiques le 15 octobre.

Miss Tweed's Boutique

A Year In the News 2023-2024

A Year in the News 2023-2024 is a compilation of Miss Tweed's stories published during its fourth year. Like the third yearbook, it is a limited edition. Hence, it is a collector's item. It's designed to celebrate the work of illustrator Claire Laude. Each illustration runs next to the first two paragraphs of the story. It does not contain the entire story.

25 €

A Year In the News 2022-2023

A Year in the News 2022-2023 is a compilation of Miss Tweed's stories published during its third year. Like the second yearbook, it is a limited edition. Hence, it is a collector's item. It's designed to celebrate the work of illustrator Claire Laude. Each illustration runs next to the first two paragraphs of the story. It does not contain the entire story.

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A Year In the News 2021-2022

A Year in the News 2021-2022 is a compilation of Miss Tweed's stories published online during its second year. Like the first yearbook, it is a limited edition. Hence, it is a collector's item. It is designed to celebrate the work of illustrator Claire Laude. Each illustration runs next to the first two paragraph of the story. It does not contain the entire story.

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A Year In the News 2020-2021

This book is a compilation of Miss Tweed’s stories during its first year. The digital revolution, the closely guarded secrets of LVMH, Richemont and Kering and the future of watchmaking are among the many topics Miss Tweed covered between the summer of 2020 and the summer of 2021. It does not contain the entire story.

25 €

How Luxury Conquered the World

Author and journalist Astrid Wendlandt conducted a four-year investigation into the secretive world of fashion and luxury involving hundreds of interviews with top executives and designers.

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Le Luxe à la conquête du monde

Comment l’industrie du luxe et de la mode, quasi-inexistante il y a quarante ans, est devenue une puissance mondiale ? Dans cette anthropologie du glamour, la journaliste Astrid Wendlandt épingle ses super-héros et analyse ses contradictions.

22 €