La Chine a joué un rôle décisif pour les maisons de luxe. Sans l'immense appétit des Chinois pour les produits de luxe, Louis Vuitton, Hermès, Gucci et les horlogers Omega, Rolex et Cartier ne seraient pas les puissances mondiales qu’elles sont devenues aujourd’hui.
Mais toutes les bonnes choses ont une fin. Il serait peut-être temps de changer de cible. L'énorme potentiel de la Chine demeure, mais la croissance des ventes des produits de luxe dans l’empire du Milieu ne sera pas aussi forte pendant les vingt prochaines années que lors des vingt dernières, prédisent les experts. Les maisons doivent trouver de nouveaux gisements de croissance ailleurs en Asie, en Afrique et en Amérique du Nord.
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