YOOX-NET-A-PORTER (YNAP) est l'une des raisons pour lesquelles LVMH n’aurait pas forcément envie jeter son dévolu sur Richemont si son mariage avec Tiffany & Co s'effondre et que le géant de l'industrie du luxe s'en sort sans trop de dégâts en termes financiers et de réputation.
Certains investisseurs pensent qu’il est possible que le patron de LVMH, Bernard Arnault, puisse s'intéresser davantage à Cartier et Van Cleef & Arpels qu'à Tiffany. Mais Arnault n’est sans doute pas très enthousiaste à l'idée d'acquérir les autres affaires du groupe Richemont qui perdent des sommes importantes telles que YNAP et la maison Chloé, en quête actuellement d’une nouvelle créatrice, ainsi que des horlogers comme Baume & Mercier et Roger Dubuis, qui eux aussi sont déficitaires.
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