LVMH a été le premier grand groupe de luxe à publier cette semaine un chiffre d’affaires pour le troisième trimestre révélant une reprise plus forte que prévue, soutenue par un rebondissement en Chine et une explosion des ventes en ligne qui ont compensé la faible fréquentation des boutiques.
Ces jours-ci, il y a peu de monde sur Bond Street à Londres, sur Madison Avenue à New York ou sur la rue Saint-Honoré à Paris en raison de la pandémie COVID-19. Ainsi, une part importante des ventes de luxe et de mode a migré sur Internet. Et les maisons commencent à comprendre que parler à un être humain, surtout en cette période de distanciation sociale sans fin, est un luxe en soi.
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