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Luxury brands’ bosses in Russia risk jail for closing shop

By Astrid Wendlandt and Sophie Bouhier de l'Écluse
Luxury brands’ bosses in Russia risk jail for closing shop
In the space of a few weeks, Russia has become an international pariah, a new North Korea. Russian citizens are subject to information blackouts, massive losses in personal freedom and huge drops in purchasing power. Russian President Vladimir Putin has launched a crackdown on anyone who criticizes his “special military operations” in Ukraine. Everyone is a target, including the general managers of Western brands in Russia – and that concerns luxury and fashion houses as well - who suspended their operations starting March 3. Closing down a boutique, even temporarily, is regarded by the Russian government as a “visible sign of protest’ against the country’s invasion of Ukraine.

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