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Luxury brands’ bosses in Russia risk jail for closing shop

By Astrid Wendlandt and Sophie Bouhier de l'Écluse
20/03/22
Luxury brands’ bosses in Russia risk jail for closing shop
In the space of a few weeks, Russia has become an international pariah, a new North Korea. Russian citizens are subject to information blackouts, massive losses in personal freedom and huge drops in purchasing power. Russian President Vladimir Putin has launched a crackdown on anyone who criticizes his “special military operations” in Ukraine. Everyone is a target, including the general managers of Western brands in Russia – and that concerns luxury and fashion houses as well - who suspended their operations starting March 3. Closing down a boutique, even temporarily, is regarded by the Russian government as a “visible sign of protest’ against the country’s invasion of Ukraine.

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