Stories on fashion and luxury you won't read elsewhere

Luxury brands’ new line: "Someone will be with you shortly, please wait."

By Astrid Wendlandt and Sophie Bouhier de l'Écluse
08/05/22
Luxury brands’ new line: "Someone will be with you shortly, please wait."
Something has changed in luxury boutiques since Covid. Before the pandemic, you could just enter a shop, browse and get a sales assistant to help if needed. Today, you have to wait in line in front of the entrance whether it is Dior, Burberry or Gucci – even if there aren’t that many people inside. And even if it’s raining. “I am sorry madam, you have to wait until a sales assistant becomes available to take care of you,” customers are told. This is the new line at luxury boutiques, usually only since last year. It’s not a fear of Covid any longer, but a rethink that took place during Covid.

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