Stories on fashion and luxury you won't read elsewhere

Luxury brands’ new line: "Someone will be with you shortly, please wait."

By Astrid Wendlandt and Sophie Bouhier de l'Écluse
Luxury brands’ new line: "Someone will be with you shortly, please wait."
Something has changed in luxury boutiques since Covid. Before the pandemic, you could just enter a shop, browse and get a sales assistant to help if needed. Today, you have to wait in line in front of the entrance whether it is Dior, Burberry or Gucci – even if there aren’t that many people inside. And even if it’s raining. “I am sorry madam, you have to wait until a sales assistant becomes available to take care of you,” customers are told. This is the new line at luxury boutiques, usually only since last year. It’s not a fear of Covid any longer, but a rethink that took place during Covid.

Miss Tweed's Boutique

Le Luxe à la conquête du monde

Comment l’industrie du luxe et de la mode, quasi-inexistante il y a quarante ans, est devenue une puissance mondiale ? Dans cette anthropologie du glamour, la journaliste Astrid Wendlandt épingle ses super-héros et analyse ses contradictions.

22 €

How Luxury Conquered the world

Author and journalist Astrid Wendlandt conducted a four-year investigation vinto the secretive world of fashion and luxury involving hundreds of interviews with top executives and designers.

25 €

A Year In the News 2020-2021

This book is a compilation of Miss Tweed’s stories during its first year. The digital revolution, the closely guarded secrets of LVMH, Richemont and Kering and the future of watchmaking are among the many topics Miss Tweed covered between the summer of 2020 and the summer of 2021.

25 €