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Luxury executives embrace social networks faster than e-commerce

By Astrid Wendlandt
26/07/20
Luxury executives embrace social networks faster than e-commerce
The luxury industry may have taken a long time to embrace the new digital world order, but some executives have become savvy with social media, aptly using their personal LinkedIn and Instagram accounts to talk about initiatives, attract talents and give a human face to their brand or group. As beauty, luxury and fashion brands compete to be perceived as global do-gooders, letting their leader talk on social media about all the wonderful things they do has become strategically important for image-building. Social media today gets as much, if not more, attention than traditional media. Hence, a boss’s personal LinkedIn or Instagram post can potentially have more impact than a spin doctor’s press release sent out to cherrypicked journalists.

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