À la fin de cette année, Marco Gobbetti, PDG de Burberry, abandonne une mission de redressement à moitié achevée pour se lancer dans une autre, encore plus difficile : Salvatore Ferragamo. La famille Ferragamo, qui contrôle la maison de mode italienne, espère que Gobbetti pourra l’aider à développer une nouvelle vision créative et à intéresser une clientèle plus jeune.
Mais Gobbetti est-il vraiment le sauveur que la famille attend ? Pas nécessairement. Et le pari est assez coûteux, compte tenu du montant de la rémunération de Gobbetti.
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