At the end of this year, Burberry CEO Marco Gobbetti drops out of one half-completed turnaround mission to jump into another, even tougher one: Salvatore Ferragamo. The Ferragamo family, which controls the Italian fashion house, is hoping Gobbetti can help the staid brand build a new creative vision and attract young customers.
But is Gobbetti really the savior the family expects? Not necessarily. And the bet they are making is an expensive one, considering how much Gobbetti will be paid.
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