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Menswear Series : 2-Do “Made in France” suits have a future?

By Sophie Bouhier de l'Écluse and Astrid Wendlandt
17/04/22
MENSWEAR SERIES-Episode 2:Do “Made in France” suits have a future?
France has lost its edge in high-end men’s suits, letting itself be overtaken by the English and especially the Italians, who have managed to preserve their production base and know-how better. However, the future of the “Made in France” suit is not all dark. Men in France are increasingly rejecting the “casual” style of Silicon Valley’s bosses -- champions of jeans and round-neck sweatshirts. They crave elegance and refinement, a mood deepened by the Covid-19 pandemic and long months spent in jogging pants and pajamas. Their wives have had enough of their laid-back style too, specialists say.

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