Stories on fashion and luxury you won't read elsewhere

NFT Series: 1-Honey, I bought a $3,000 Dior NFT dress !

By Astrid Wendlandt
09/19/21
NFT Series - Episode One : Honey, I bought a $3,000 Dior NFT dress, look how great it looks on my avatar!
Forget iconic products like the Birkin or the Daytona. The new status symbols for the younger generation are so-called NFTs (non-fungible tokens). Just like Hermes’ best-selling handbag and Rolex’s popular watch, these can cost tens of thousands of dollars – and they can be difficult to obtain. Many luxury executives have not even heard of NFTs, let alone understand what they are. But they soon will.

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