Olivier Rousteing est sur le point de rejoindre la marque de mode et de parfums Rabanne, propriété de Puig, ont indiqué des sources proches du groupe espagnol.
Le designer âgé de 40 ans a quitté la direction artistique de Balmain qu’il occupait depuis 14 ans, en novembre dernier. « Chez Rabanne, l’activité parfumerie figure dans le top 10 mondial mais la mode a besoin de plus de visibilité », a déclaré à Miss Tweed une source haut placée proche de Puig sous couvert d’anonymat.
Concrètement, le travail de Rousteing consistera à développer l’activité haute couture, à habiller les célébrités pour leurs apparitions sur le tapis rouge pour renforcer la notoriété de la marque et à consolider son positionnement dans le luxe afin de stimuler les ventes de parfums affirment des sources proches de Puig.
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