Audemars Piguet (AP) was quick to deny that CEO Ilaria Resta was going to leave. Her exit will not happen overnight, and probably not this side of Christmas, during the watchmaker’s 150th anniversary year, multiple industry sources said.
But the search for a replacement has begun in earnest, they added. Resta’s lack of connection with watchmakers and oversight of products has led some family shareholders to think that she was not the right leader for the brand. AP’s narrative is no longer about the product or the house, it’s about entertainment, music and celebrities.
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