Le festival de mode, de photographie et d’accessoires de Hyères à la Villa Noailles, le plus ancien concours de mode de France, est menacé. Chanel, son principal sponsor, vient de suspendre son soutien. Hermès, LVMH et Kering pensent faire de même, refroidis comme Chanel par une série d’articles à charge, publiés dans la presse régionale et nationale.
Ils donnent des détails sur le gouffre financier qu’est devenu le festival et accusent son charismatique fondateur et directeur Jean-Pierre Blanc d’une gestion erratique. On lui reproche, par exemple, d’avoir dépensé trop d’argent sur les fêtes du festival et les dîners pour les journalistes et influenceurs.
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