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Richemont Fashion Series: 2 -Could Chloé get yet another designer?

By Astrid Wendlandt
Gabriela Hearst

Gabriela Hearst

The sales of Richemont’s Chloé may be on the rise and the French fashion label may be set to be profitable in 2022 for the first time in many years, but morale at the brand is low, several sources told Miss Tweed. Chloé’s design and management teams — including CEO Riccardo Bellini — are finding it difficult to work with Chloé’s creative director Gabriela Hearst, in place now for two years, industry sources say.     “That’s what happens sometimes when someone doesn’t need the salary,” one senior industry source said about Hearst’s diva behavior. The time may have come for Richemont to hire yet another creative director for Chloé. There is talk that British designer Clare Waight Keller could return, several industry sources said. The British designer was much loved by customers and by Chloé teams when she designed for the storied French brand from 2011 to 2017. Waight Keller left Chloé not because her creations were not selling well. She was lured by LVMH’s hard-to-resist proposition to do couture and menswear at Givenchy on top of womenswear.

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