GENÈVE - Un nouveau combat de titans se prépare dans le monde feutré du luxe. Pendant des années, la rivalité entre Bernard Arnault et François-Henri Pinault a propulsé les ventes de sacs, de vêtements et de chaussures de luxe à des niveaux toujours plus élevés. Aujourd'hui, l'acquisition par Rolex de Bucherer, le plus grand distributeur européen de montres et de bijoux, crée un choc similaire dans le segment du luxe appelé « hard luxury ». La nouvelle rivalité oppose la Fondation Hans Wilsdorf, propriétaire de Rolex, aux familles Rupert (Richemont) et Hayek (Swatch Group). L’alliance entre Rolex et Bucherer, qui a pris tout le monde par surprise, va bouleverser l'industrie horlogère et le luxe en général.
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