Stories on fashion and luxury you won't read elsewhere

Secondhand is more about marketing than business

By Astrid Wendlandt
Many fashion and luxury brands, from Balenciaga to Gucci, Cartier and Rolex, have started to embrace the secondhand market. Some do it themselves and offer pre-loved products directly to their customers online and in their boutiques. Others partner with vintage stores or online specialists such as Vestiaire Collective or Watchfinder. Some do both. They know that they don’t have a choice. Customers, particularly the younger generation, demand it. How can a luxury brand claim to be sustainable and concerned for the planet if it does not offer repair services or take back its old products to allow the purchase of new ones?

Miss Tweed's Boutique

A Year In the News 2021-2022

A Year in the News 2021-2022 is a compilation of Miss Tweed's stories published online during its second year. Like the first yearbook, it is a limited edition. Hence, it is a collector's item. It is designed to celebrate the work of illustrator Claire Laude. Each illustration runs next to the first two paragraph of the story.

25 €

A Year In the News 2020-2021

This book is a compilation of Miss Tweed’s stories during its first year. The digital revolution, the closely guarded secrets of LVMH, Richemont and Kering and the future of watchmaking are among the many topics Miss Tweed covered between the summer of 2020 and the summer of 2021.

25 €

How Luxury Conquered the World

Author and journalist Astrid Wendlandt conducted a four-year investigation into the secretive world of fashion and luxury involving hundreds of interviews with top executives and designers.

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Le Luxe à la conquête du monde

Comment l’industrie du luxe et de la mode, quasi-inexistante il y a quarante ans, est devenue une puissance mondiale ? Dans cette anthropologie du glamour, la journaliste Astrid Wendlandt épingle ses super-héros et analyse ses contradictions.

22 €