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Swatch et Audemars Piguet dévoileront une collaboration le 16 mai

By Astrid Wendlandt
8 May 2026
La photo publiée par Swatch sur Instagram

La photo publiée par Swatch sur Instagram

Swatch a annoncé sur Instagram qu’il présenterait une collaboration avec le modèle phare Royal Oak de l’horloger de luxe Audemars Piguet le 16 mai. C’est un coup de maître pour le Swatch Group, propriétaire de la marque Swatch, dont les ventes ont été durement affectées par le ralentissement des dépenses et une gestion discutable.

Miss Tweed's Boutique

A Year In the News 2024-2025

A Year in the News 2024-2025 is a compilation of Miss Tweed's stories published during its fifth year. Like the fourth yearbook, it is a limited edition. Hence, it is a collector's item. It's designed to celebrate the work of illustrator Claire Laude. Each illustration runs next to the first two paragraphs of the story. It does not contain the entire story.

30 €

A Year In the News 2023-2024

A Year in the News 2023-2024 is a compilation of Miss Tweed's stories published during its fourth year. Like the third yearbook, it is a limited edition. Hence, it is a collector's item. It's designed to celebrate the work of illustrator Claire Laude. Each illustration runs next to the first two paragraphs of the story. It does not contain the entire story.

25 €

A Year In the News 2022-2023

A Year in the News 2022-2023 is a compilation of Miss Tweed's stories published during its third year. Like the second yearbook, it is a limited edition. Hence, it is a collector's item. It's designed to celebrate the work of illustrator Claire Laude. Each illustration runs next to the first two paragraphs of the story. It does not contain the entire story.

25 €

A Year In the News 2021-2022

A Year in the News 2021-2022 is a compilation of Miss Tweed's stories published online during its second year. Like the first yearbook, it is a limited edition. Hence, it is a collector's item. It is designed to celebrate the work of illustrator Claire Laude. Each illustration runs next to the first two paragraph of the story. It does not contain the entire story.

25 €

A Year In the News 2020-2021

This book is a compilation of Miss Tweed’s stories during its first year. The digital revolution, the closely guarded secrets of LVMH, Richemont and Kering and the future of watchmaking are among the many topics Miss Tweed covered between the summer of 2020 and the summer of 2021. It does not contain the entire story.

25 €

How Luxury Conquered the World

Author and journalist Astrid Wendlandt conducted a four-year investigation into the secretive world of fashion and luxury involving hundreds of interviews with top executives and designers.

25 €

Le Luxe à la conquête du monde

Comment l’industrie du luxe et de la mode, quasi-inexistante il y a quarante ans, est devenue une puissance mondiale ? Dans cette anthropologie du glamour, la journaliste Astrid Wendlandt épingle ses super-héros et analyse ses contradictions.

22 €