Les grandes figures de l'Histoire ont su mener les foules en tirant légitimité de leur valeur propre. La compétence technique, la beauté absolue, la force physique, le génie oratoire, l’habileté politique alimentaient le principe d’autorité. À la tête d’un Empire, l’homme le plus vertueux et le plus visionnaire, s'imposait. Sur une île déserte, l’un des naufragés prenait l’ascendant parce que les autres reconnaissaient en lui une qualité nécessaire à la survie du groupe. Dans les deux cas, la mécanique était la même : l’autorité naturelle nourrie par le génie menait au commandement.
Mais l’époque post-moderne, se méfiant du principe de distinction entre les hommes et rêvant au mirage de l’égalité, a inversé la donne. Aujourd’hui, d’autres qualités humaines permettent de prétendre exercer la conduite des masses. Sylvain Tesson se propose de contribuer à tracer le contour de ces nouvelles voies d’accès au commandement.
This article is for subscribers only
True journalism, like goldsmithing and embroidery, relies on expertise.
Miss Tweed only focuses on proprietary information and analysis. By subscribing, you support a team of journalists who work only for you. Our mission is to bring you reliable and accurate information on the luxury and fashion industry which, in 40 years, has become one of the pillars of the global economy.
Subscribe
Login
A Year in the News 2022-2023 is a compilation of Miss Tweed's stories published during its third year. Like the second yearbook, it is a limited edition. Hence, it is a collector's item. It's designed to celebrate the work of illustrator Claire Laude. Each illustration runs next to the first two paragraphs of the story. It does not contain the entire story.
25 €
A Year in the News 2021-2022 is a compilation of Miss Tweed's stories published online during its second year. Like the first yearbook, it is a limited edition. Hence, it is a collector's item. It is designed to celebrate the work of illustrator Claire Laude. Each illustration runs next to the first two paragraph of the story. It does not contain the entire story.
25 €
This book is a compilation of Miss Tweed’s stories during its first year. The digital revolution, the closely guarded secrets of LVMH, Richemont and Kering and the future of watchmaking are among the many topics Miss Tweed covered between the summer of 2020 and the summer of 2021. It does not contain the entire story.
25 €
Author and journalist Astrid Wendlandt conducted a four-year investigation into the
secretive world of fashion and luxury involving hundreds of interviews with top executives and
designers.
25 €
Comment l’industrie du luxe et de la mode, quasi-inexistante il y a quarante ans, est
devenue une puissance mondiale ? Dans cette anthropologie du glamour, la journaliste Astrid Wendlandt
épingle ses super-héros et analyse ses contradictions.
22 €