Stories on fashion and luxury you won't read elsewhere

The Coty Series : 1- How did Coty become such a disaster?

By Astrid Wendlandt
06/09/20
The Coty Series - Episode One: How did Coty become such a disaster?
On Sept.1, Sue Y. Nabi, a former L’Oréal superstar, became Coty’s first CEO since 2014 with any experience managing a beauty brand. Nabi’s talent and flair are legendary, but she has inherited a poisoned chalice. The beauty group, which makes Gucci, Burberry and Marc Jacobs perfume and OPI nail polish, is the biggest case of shareholder destruction in the beauty industry’s recent history. This is a sad story. Coty is one of the world’s oldest perfume companies, founded in 1904 by Corsican François Coty. Coty is credited with having invented modern perfumery with the help of famed glass and crystal makers Lalique and Baccarat. A rich heritage that Coty, today a U.S.-listed company, never strongly played up in its communication compared to rivals L’Oréal and Estée Lauder. It is one of the many mysteries surrounding Coty, which is now more American than French. Coty did not reply to requests for comment and would not even send photos for this article.

Miss Tweed's Boutique

Le Luxe à la conquête du monde

Comment l’industrie du luxe et de la mode, quasi-inexistante il y a quarante ans, est devenue une puissance mondiale ? Dans cette anthropologie du glamour, la journaliste Astrid Wendlandt épingle ses super-héros et analyse ses contradictions.

22 €

How Luxury Conquered the world

Author and journalist Astrid Wendlandt conducted a four-year investigation vinto the secretive world of fashion and luxury involving hundreds of interviews with top executives and designers.

25 €

A Year In the News 2020-2021

This book is a compilation of Miss Tweed’s stories during its first year. The digital revolution, the closely guarded secrets of LVMH, Richemont and Kering and the future of watchmaking are among the many topics Miss Tweed covered between the summer of 2020 and the summer of 2021.

25 €