Stories on fashion and luxury you won't read elsewhere

The Luxury Problem That Keeps Piling Up

By Astrid Wendlandt
28 May 2023
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Most big luxury houses like Chanel, Hermès, Dior and Louis Vuitton for decades burnt their unsold stock to preserve their image. After they had offloaded unwanted goods through staff, “friends and family sales,” outlets and third-party organizers of private events, they destroyed whatever was left out of fear that old stock could be sold for cheap and weaken their pricing power and exclusivity. But today a reckoning is underway. In an age of climate crisis, the world’s top brands are having to face a future when they cannot destroy goods. It’s been banned in France, the crucible of the luxury industry, since last year. Another, more extensive ban is shortly expected to become law throughout the European Union. That change has come amid mounting consumer outrage over the practice of burning unwanted goods.

Miss Tweed's Boutique

A Year In the News 2022-2023

A Year in the News 2022-2023 is a compilation of Miss Tweed's stories published during its third year. Like the second yearbook, it is a limited edition. Hence, it is a collector's item. It's designed to celebrate the work of illustrator Claire Laude. Each illustration runs next to the first two paragraphs of the story. It does not contain the entire story.

25 €

A Year In the News 2021-2022

A Year in the News 2021-2022 is a compilation of Miss Tweed's stories published online during its second year. Like the first yearbook, it is a limited edition. Hence, it is a collector's item. It is designed to celebrate the work of illustrator Claire Laude. Each illustration runs next to the first two paragraph of the story. It does not contain the entire story.

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A Year In the News 2020-2021

This book is a compilation of Miss Tweed’s stories during its first year. The digital revolution, the closely guarded secrets of LVMH, Richemont and Kering and the future of watchmaking are among the many topics Miss Tweed covered between the summer of 2020 and the summer of 2021. It does not contain the entire story.

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How Luxury Conquered the World

Author and journalist Astrid Wendlandt conducted a four-year investigation into the secretive world of fashion and luxury involving hundreds of interviews with top executives and designers.

25 €

Le Luxe à la conquête du monde

Comment l’industrie du luxe et de la mode, quasi-inexistante il y a quarante ans, est devenue une puissance mondiale ? Dans cette anthropologie du glamour, la journaliste Astrid Wendlandt épingle ses super-héros et analyse ses contradictions.

22 €