“Owl Vision” is a new column for Miss Tweed about brands’ marketing and collections and how they fit with their strategy and narrative. Fabio Becheri has worked for more than two decades in the fashion industry. He was in charge of corporate image and media at Gucci, where he spent 19 years until 2017. He was also a consultant for Ferragamo and several other fashion houses and is currently advising brands. This is Becheri’s inaugural column. The new Valentino by Alessandro Michele has hit the ground running. The brand’s first advertising campaign released earlier this month came just one week after the spring/summer 2025 fashion shown in Paris on September 29. It features the Avant Les Débuts resort collection presented in June – just three months after the appointment of Michele – and it will be available in stores as of October 15.