Stories on fashion and luxury you won't read elsewhere

The rise and rise of independent watch brands

By Astrid Wendlandt
05/12/21
The rise and rise of independent watch brands
The second-hand watch market used to be a place where people traded old timepieces. Today, it is a place where you can also make handsome profits. And if trends remain unchanged (ceteris paribus), industry insiders predict that over the next few years it should generate more annual sales than the market for new watches. Today, the desirability of a watch is measured by its value on the second-hand market. Similar to cars, if a model is hot and difficult to find, the minute you buy it, you know its value will hold and may even go up. But if the model is not in demand or is not rare, then once you buy the car or the watch, it instantly loses value.

Miss Tweed's Boutique

Le Luxe à la conquête du monde

Comment l’industrie du luxe et de la mode, quasi-inexistante il y a quarante ans, est devenue une puissance mondiale ? Dans cette anthropologie du glamour, la journaliste Astrid Wendlandt épingle ses super-héros et analyse ses contradictions.

22 €

How Luxury Conquered the world

Author and journalist Astrid Wendlandt conducted a four-year investigation vinto the secretive world of fashion and luxury involving hundreds of interviews with top executives and designers.

25 €

A Year In the News 2020-2021

This book is a compilation of Miss Tweed’s stories during its first year. The digital revolution, the closely guarded secrets of LVMH, Richemont and Kering and the future of watchmaking are among the many topics Miss Tweed covered between the summer of 2020 and the summer of 2021.

25 €