Stories on fashion and luxury you won't read elsewhere

The rise of fashion jewelers Chanel, Dior, Hermès and Louis Vuitton

By Astrid Wendlandt
30/05/21
The rise of fashion jewelers Chanel, Dior, Hermès and Louis Vuitton
Branded jewelry is one of the strongest growth areas in the luxury universe. After handbags, it is a powerful status symbol. It serves as a glittering statement about one’s values and position in society. More and more women are rewarding themselves with expensive jewelry purchases to let the world know they have made it. Many of them are rich, young Asian women. It should not come as a surprise therefore that jewelers Cartier and Van Cleef & Arpels (VCA) published dazzling first-quarter sales figures earlier this month, sending shares of parent Richemont to even greater highs. Business has also been brisk at rival Bulgari, and momentum at sister brand Tiffany & Co has picked up since January, when luxury industry leader LVMH officially took it over.

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