Stories on fashion and luxury you won't read elsewhere

Tiffany & Co. is about pop culture, says CEO

By Astrid Wendlandt
Tiffany & Co. is firing on all cylinders under its new owner LVMH, and it’s just the beginning. Two years after being acquired by the French luxury giant for $16 billion, the New York jeweler has seen the sales of its high jewelry rocket. Its average selling price has doubled and demand for its new “Lock” collection has grown solidly, its chief executive told Miss Tweed in an exclusive interview. Tiffany is following a similar strategy to Louis Vuitton, who havejust hired pop star Pharrell Williams as creative director for menswear. The two brands share the vision of LVMH boss Bernard Arnault, who believes luxury is about selling culture. While Louis Vuitton plans to wow the crowds with Pharrell’s creativity, Tiffany will stand out by teaming up with Beyoncé, queen of pop music. They have already done witty things like releasing joke campaigns about yellow being the new official color, as well as collaborating with sports brands such as Nike.

Miss Tweed's Boutique

A Year In the News 2021-2022

A Year in the News 2021-2022 is a compilation of Miss Tweed's stories published online during its second year. Like the first yearbook, it is a limited edition. Hence, it is a collector's item. It is designed to celebrate the work of illustrator Claire Laude. Each illustration runs next to the first two paragraph of the story.

25 €

A Year In the News 2020-2021

This book is a compilation of Miss Tweed’s stories during its first year. The digital revolution, the closely guarded secrets of LVMH, Richemont and Kering and the future of watchmaking are among the many topics Miss Tweed covered between the summer of 2020 and the summer of 2021.

25 €

How Luxury Conquered the World

Author and journalist Astrid Wendlandt conducted a four-year investigation vinto the secretive world of fashion and luxury involving hundreds of interviews with top executives and designers.

25 €

Le Luxe à la conquête du monde

Comment l’industrie du luxe et de la mode, quasi-inexistante il y a quarante ans, est devenue une puissance mondiale ? Dans cette anthropologie du glamour, la journaliste Astrid Wendlandt épingle ses super-héros et analyse ses contradictions.

22 €