Stories on fashion and luxury you won't read elsewhere

Watch out! The boom may not last

By Astrid Wendlandt
06/19/22
Time bomb in watchmaking
Despite the war in Ukraine, the resurgence of Covid-19 cases in China and macro-economic concerns, the watch industry is enjoying an unprecedented boom. There are shortages of staff, components and machines as many brands and suppliers were not prepared for the current post-pandemic surge in sales. “We are stunned by this rebound,” Julien Tornare, CEO of Zenith luxury watch brand part of LVMH, told Miss Tweed in an interview at a trade fair in Geneva that ended on Friday. “But we have to see how long it lasts.”

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