Stories on fashion and luxury you won't read elsewhere

Watchmakers’ new battle: the silicon hairspring

By Astrid Wendlandt
03/07/22
The battle of Hairsprings
Most watch lovers know the engineering prowess and marketing power of Rolex, Patek Philippe and Swatch Group’s Omega and Longines. But few are aware that the watch powerhouses are using all their black arts to keep for themselves a technology that has become highly strategic for the industry. They are fighting for what is regarded as the Holy Grail of watch precision and reliability: silicon hairsprings. And the three companies want to prevent rival watch brands from having access to them.

Miss Tweed's Boutique

Le Luxe à la conquête du monde

Comment l’industrie du luxe et de la mode, quasi-inexistante il y a quarante ans, est devenue une puissance mondiale ? Dans cette anthropologie du glamour, la journaliste Astrid Wendlandt épingle ses super-héros et analyse ses contradictions.

22 €

How Luxury Conquered the world

Author and journalist Astrid Wendlandt conducted a four-year investigation vinto the secretive world of fashion and luxury involving hundreds of interviews with top executives and designers.

25 €

A Year In the News 2020-2021

This book is a compilation of Miss Tweed’s stories during its first year. The digital revolution, the closely guarded secrets of LVMH, Richemont and Kering and the future of watchmaking are among the many topics Miss Tweed covered between the summer of 2020 and the summer of 2021.

25 €