Certain independent watch brands – like MB&F, De Bethune, F.P. Journe, Kari Voutilainen and H. Moser & Cie – have become prized assets for true watch lovers. Many collectors prepurchase their upcoming timepieces before they are even produced.
But being independent and inventive is no guarantee for success. Take HYT, for example. Known for its unique display of time with fluids, the lossmaking brand is grappling with fundamental issues, notably its business model. And then you have the more classic and conservative Laurent Ferrier, which is profitable but has a shareholder who is reticent to invest in marketing. Each of these brands has just loss its CEO. Miss Tweed explains why.
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