Kering has appointed Sabato de Sarno, the right-hand man of Valentino designer Pierpaolo Piccioli, as Gucci’s new creative director. Investors have been eagerly awaiting such news since the abrupt departure of Alessandro Michele at the end of November. De Sarno, who spent 14 years at Valentino, has been hired to make Gucci more chic and less theatrical, industry sources said. Gucci has been underperforming rival megabrands for the past three years and is in dire need of a creative reboot to help sales regain momentum.
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