Results posted last week by Cartier owner Richemont and Burberry show that strategies with a long-term view pay off, particularly in a down market like this one. Richemont has been rightly focusing on the desirability of its jewelry brands and did not put consumers off with excessive price increases, unlike some of its other luxury rivals in fashion and accessories.
Burberry is pursuing its encouraging turnaround. The brand is a big ship. It takes time to maneuver but once it’s set on the right course, it pays off.
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